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A fund of
friends

Being Better
Angels

Better Angels is a group of friends committed to investing differently in early-stage companies.

• Angel. Seed. Series A. And forward.

• Angel. Seed. Series A. And forward.

• Angel. Seed. Series A. And forward.

• Angel. Seed. Series A. And forward.

• Angel. Seed. Series A. And forward.

• Angel. Seed. Series A. And forward.

• Angel. Seed. Series A. And forward.

Better Angels Ventures is a “fund of friends” focused on investing in and contributing value to early-stage companies.

As founders and executives, we devote our experience and expertise to every company in which we invest. We partner with daring, mission-driven people in building companies that make us all proud.

A smiling woman with feathered angel wings, arms outstretched, mid-leap in an empty street
A woman in a yellow cardigan and a small crown standing before a bright mural, feathered wings spread behind her
A neon sign shaped like a pair of wings, glowing pink in a dark room

Our
Companies

We don’t focus on a specific sector. We focus on what drives us as entrepreneurs: insanely great people, disruptive concepts, important problems that need solving, and long-term impact.

Currently, a tiny slice of seed and venture capital goes to startups founded by under-represented people. This needs to change and we actively seek under-represented founders and teams.

Alembic

The holy grail of marketing attribution. Alembic uses AI to connect marketing activity to net new business and revenue, providing a holistic view of your marketing activity and media mix - a perspective that shows what's actually working.

Martech
Seed
2021
Seed+
2023
Series A
2024
Portrait of a bearded man with a purple-dyed beard and wraparound sunglasses against a bright blue background

Aunt Flow

Making the world better for people with periods. High-quality and sustainable period products and dispensers for your school or business.

Menstrual Tech
Series A
2022
A grinning woman holding Aunt Flow tampons up beside her head against a bright orange background

Candor

The best way to share how you work, and who you are at work, authentically. Candor is a professional network where people find culture-aligned teams - and teams find amazing people.

Future of Work
Seed
2022
Screens from the Candor app showing a member profile, core values and motivations

Datum

Supply chain as a service for advanced machining in space, robotics, and more. Datum's software and marketplace connects leading companies in highly specialized industries to manufacturers globally.

Supply Chain Tech
Seed
2022
A rocket engine firing on a test stand, flame and exhaust filling the frame

Dscout

A versatile suite of research tools for companies that need powerful human insights.

Insights Tech
Series C
2022
A grid of video-diary clips showing dscout research participants talking to camera

Dukkantek

Empowering local communities, globally. Dukkantek, the UAE's first and only comprehensive store management platform, enables traditional merchants to compete digitally.

Fintech
Seed+
2022
Three members of the Dukkantek team seated together in a stockroom lined with boxes

Ettitude

The fabric of our future. Ettitude's proprietary and revolutionary luxury textiles, including CleanBamboo™, are non-toxic, planet-friendly, ethically made, and feel incredible.

Textiles/Sustainability
Seed+
2023
Two women seated together on a chair in a softly lit room, one in black, one in a pale shirt

Function

A proactive approach to long-term health, with over 100 lab markers tested, tracked, and interpreted. Function Health's goal? 100 healthy years.

Healthcare
Seed
2022
Portrait of a smiling woman with long dark hair in a white blouse against a warm beige background

Gabbi

Gabbi is a revolutionary breast cancer risk assessment and early detection solution, delivering immediate, accurate results for women of all races and ethnicities, with a dedicated Care Concierge. Putting prevention tools and a pathway to care in the palm of your hand.

Healthcare
Seed
2022
A woman in a white T-shirt printed with a simple line drawing of breasts, against a plain background

Gripnr

Bringing the power and storytelling of tabletop games to the blockchain. GRIPNR’s first on-chain campaign, The Glimmering, is a 5e-based, roleplaying and storytelling world designed for on-chain play with NFT Heroes.

Gaming/Blockchain
Seed
2022
Illustrated fantasy scene of adventurers and wagons gathered at a glowing stone portal under a full moon

Lucid

The business of human answers - Lucid has revolutionized market research sample. Louisiana's first unicorn is born.

Insights Tech
Seed
Series A/B
Acquired 2021
A woman in headphones working on a laptop by a window in low blue light

MAX.LIVE

MAX.LIVE is the platform powering your favorite brand-to-music partnerships. MAX's proprietary tools help brands find their perfect music marketing partners, and enable artists to create new revenue streams.

Martech/Music
Series B
2023
A packed concert crowd under sweeping red and orange stage lights
Black-and-white portrait of Patrick Comer, founder and CEO of Lucid
Claire Coder, founder and CEO of Aunt Flow, laughing and holding two tampons up beside her head
Portrait of Kaitlin Christine, founder and CEO of Gabbi
Portrait of Kelsey Bishop, founder and CEO of Candor, against a plain light background
Brent McCrossen, CEO of Gripnr, photographed outdoors in front of a flower bed

Better Angels brings enormous value to any young company. The partners were essential to the growth, branding, and positioning of LUCID.”

Patrick Comer

Founder & CEO, LUCID (Acquired)

BAV is by far one of the most helpful checks on the cap table. Capable of looking at half-baked work, strategizing ideas that are on the fringe, and bringing more strategic capital to the table... essentially everything you need in an early stage investor. ”

Claire Coder

Founder & CEO, Aunt Flow

Elizabeth and the Better Angels team are exactly the kind of badass investors you need on your side.”

Kaitlin Christine

Founder & CEO, Gabbi

"We're very happy to have the support of Better Angels. Not only are they values-aligned with Candor, but also seasoned industry vets that provide decades of experience. We appreciate that they are always ready to jump in and share experience and tactical know-how, which is very needed in the early stages of company building.””

Kelsey Bishop

Founder & CEO, Candor

Better Angels shows up for founders in a big way. They provide support in recruiting; make key introductions; and offer feedback on product, pricing, and go-to-market strategies, all with the goal of contributing to the company's success.”

Brent McCrossen

CEO, Gripnr